CNB Auto Expo Excellence Awards 2020: Best Immersive Experience Winner – Hyundai Motor India

The Auto Expo has always been all about the cars and bikes on display and of course the concept cars. But with carmakers it's also about grabbing attention and of course, while the cars and the concepts do exactly that, it's about what more the Pavilion has to offer. At the Auto Expo 2020, the judges came across quite a lot of pavilions which offered a glimpse into the brand's history, present and even the future. Mahindra showcased its range of new petrol engines, its electric cars, new Commercial vehicles and of course the concept. The pavilion showcased the company's prowess in all the fields and this made it a very strong competitor for the top prize.

Tata Motors too provided a similar platform to acquaint customers with their products. The company had a wide range of electric vehicles, concepts and even the entire BS6 range. It even offered customers a ride in the newly launched Nexon EV, driving one which provided a view of the entire pavilion. That was certainly a big crowd puller.

Puneet Anand, Head, Marketing, Hyundai Motor India accepting the award for The Best Immersive Pavilion

Another manufacturer that stood out was Renault, which showed its prowess in the EV space while also giving customers a glimpse of the new petrol engines to be offered, the Triber AMT and of course the VR experience of the space the Triber offers and the attention to detail that the company has gone through to make it spacious.

The Hyundai Bluelink station was all about showcasing the company's connected car features

But the winner of this category was Hyundai. The company's cars at the pavilion showcased the variety and the range it had on offer. In fact, Hyundai had a separate space for its Bluelink technology, its motorsport division and even a space for its future technology. There was also a 4D mini theatre where visitors could sign in and experience a joyride of sorts, thus pulling the crowd to its pavilion and in the true sense of the term, providing visitors with an immersive experience.

The 4D theatre at Hyundai proved to be quite the crowd puller

It was a tough choice for the jury which comprised of Girish Karkera (former Editor of Top Gear magazine), Yogendra Pratap (Editor of Auto Today), Siddharth Patankar, Kingshuk Dutta and Ameya Naik from carandbike. The awards were handed out across 16 categories and Hyundai took home the prize for the Best Immersive Experience at the Auto Expo 2020

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