Harley-Davidson has unveiled a new limited edition model, called the Harley-Davidson FXDR 114 Limited Edition. But the new model will only be available for sale in the UK and Ireland. Only 30 bikes will be produced of the softail custom with all bikes allocated to the UK and Ireland. The new model has a different paint scheme, and has been created with the help of UK-based painters and custom design house Image Custom Design, with the changes to the limited edition FXDR being purely cosmetic.
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The Limited Edition model will have a custom colour scheme along with a single-piece flat handlebar
The biggest change is of course the paint scheme. The plain white paint scheme of the H-D FXDR has been replaced by a white, black and gold colour scheme across the fuel tank, headlight, front fender and tail unit. The custom paint scheme is all done by hand, including the pinstripes by Image Custom Design, and it certainly gives the bike a striking appearance. In addition, there will be a Limited Edition tag, with a unique serial number assigned to each of the 30 bikes. The FXDR Limited Edition also comes with a single-piece handlebar mounted on a 'Fat Ape' handlebar riser kit that replaces the stock clip-ons.
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Mechanically, there are no changes. The Limited Edition FXDR also uses the same Milwaukee-Eight 114 engine, with a displacement of 1,868 cc. The v-twin engine puts out 90 bhp at 4,500 rpm and 160 Nm of peak torque at 3,500 rpm. The Harley-Davidson FXDR Limited Edition is priced at GBP 18,345 (around Rs. 16.98 lakh under current exchange rates), compared to the GBP 17,995 (around Rs. 16.67 lakh under current exchange rates) of the standard model.
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Harley-Davidson has been reeling under declining sales for a few months now, and with a new President and CEO at the helm now, the iconic American motorcycle brand intends to focus on traditional markets, instead of focussing on newer global markets. Europe has been an important market for Harley-Davidson outside its home market of the US. The new 'Rewire' strategy unveiled by Jochen Zeitz, the new CEO, intends to shift focus back on the core demographics of Harley-Davidson's cruiser business, rather than venture into new segments, including lighter models planned for Asian markets.
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